Over time, Villa Erba artistic and technological setting, hosted a number of conventional events in various sectors: from luxury goods to automotive, from innovation to catering, from culture to entertainment.
In the Convention Centre, the 1500 square-meter central pavilion is one of the most prestigious and equipped structures in Italy for the organization of large events having a high number of participants.
From the central "square", which can accommodate up to 1400 people, 3 separate 2000 square-meter wings branch out and can be divided into 200 exhibition stands or 28 rooms, of which the largest ones can sit up to up to 300 people. The convention activity can also involve the old Villa, a majestic residence that allows you to host receptions and gala dinners up to 500 guests.
The historic building in Umbertino style overlooks the lake and is immersed in a centuries-old park; its terraces also suggest further possibilities of use.
“Villa Erba is the perfect location for Ferrari”. These are the words with which Enrico Galliera, Ferrari's Senior Vice President of the Sales and Marketing Direction, welcomed the over 800 highly selected guests at the world première presentation event of the new Maranello’s masterpiece: Ferrari GTC4LUSSO. Guests of honour: Ferrari SpA President Sergio Marchionne and F1 pilots, Sebastian Vettel and Kimi Räikkönen.
Nespresso commercial was shot at Villa Erba with George Clooney and the French actor Jean Dujardin (Oscar winner for "The Artist" co-protagonist with Clooney in the film "Monument men"). In the splendid scenery of the lake, the commercial tells a funny story of male rivalry with coffee as its protagonist.
Paolo Bertoldi, location manager for the cinema and photography industry said:
“I already knew Villa Erba very well, having used it as the setting for many films and commercials. For these reasons I did not hesitate to propose it as a perfect scenography for the Nespresso spot in 2014. The agency was looking for a location with a building that could be perceived as an exclusive hotel or resort, with a pool and lake view. Actually, Villa Erba does not have a swimming pool, but the setting is so suggestive that I felt it was right to recommend it anyway... and it was selected! In addition to its features and excellent logistics, the director, the agency and the customer also appreciated the great advantage of being assisted by Villa Erba staff: a competent team, used to managing different types of events with the utmost professionalism. Furthermore, in the case of Nespresso production, it was possible to optimally manage the security and privacy of world-famous actors, such as George Clooney and Jean Dujardin: another point in favour of Villa Erba."
To launch its Galaxy Note 10.1 tablet, Samsung shot a short film inside the Villa: a story told in different episodes, with a detective chasing a mysterious thief (or is it a fascinating she-thief?) who stole a precious stone.
The scenes take place in a continuous indoor and outdoor exchange, with a highly suggestive result.
Villa Erba can be used to set film productions, commercials, and music videos.
In a single, perfectly organized location, providing all the necessary services, it is possible to identify very different settings in terms of style and type and, outdoors, landscapes and views suitable for any type of narration.
A place of inspiration, always original and ever changing.
